Analysis of the overall toy market, China has low per capita consumption levels toys, but as the economy continues to grow and significantly increase rural income, the Chinese toy market will be gradually showing amazing potential.
China Toy Association and the China Social Investigation Office survey, China now has 200 million 86 million 14 years of age children and adolescents. Their average annual per capita consumption of only 20 yuan toys (2.4 U.S. dollars) to 30 yuan (3.6 U.S. dollars) yuan, much lower than the Asian children per capita consumption of 13 U.S. dollars and toys of children around the world consumption of 34 U.S. dollars per capita level of toys. If China’s toy consumption to reach the Asian average, the market scale will exceed 30 billion yuan is expected. The Hong Kong Trade Development Bureau issued “China’s toy market,” a comprehensive survey report is expected, the mainland toy market future will grow at 40% annually by 2010, sales will be more than 100 billion yuan. Huge piece of cake not only the domestic toy manufacturers are excited, but also eager foreign counterparts.
International market is also a lot of Chinese toy enterprises in target markets, particularly the United States, the European Union and Japan. The United States is the world’s largest consumer market for toys, toys consumption per capita reached 340 U.S. dollars, toy sales accounted for 30% of total world sales. EU imports of toys each year 60-90 million euros, of which imports from China accounted for 66% -80%, is also China’s major toy export market. This year China’s toy exports to Germany will be more than 1.4 billion euros.
Toy market is really a great piece of cake, but not everyone can share.
Does not change the traditional toys of new development has been restricted.
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